Journey to the heart of the Venn

Heart of the Venn

A cocktail napkin captured it all. A white square unfolded to create a company. One vision, one person, unlimited potential, and the start of a journey!

Dreamers, entrepreneurs, founders, start the journey with a blank slate: a vision, pain point, or a desire to make the world a better place.

Realists, executives, caretakers follow the path to profit or refactoring, sometimes making the world a better place.

Genesis starts with the trinity of Product Management, Product Development, and Product Marketing. Captured in a vision, crystallized in a moment, and staged for the future. Each embodied in a product destined to change and evolve, much like a band creating a new album.

Someone holds the vision. Sometimes it’s an individual, sometimes a team. A vision is set to execution by a leader. Limited resources often drive founders to embody all three rolls early in the journey.

The roles and responsibilities:

• Product Management for specification (drawn from customer requirements)
• Product Development for scaling
• Project Marketing for selling

Create a startup mana with these ingredients. Specification, Scale, and Sales. The real startup mana empowers these three critical roles driven by the vision holder who…